A Word for 2020

I started Outdoorism Apparel just over a year ago solely because I didn’t feel represented or seen as a black woman (in the outdoors and in so many other spaces). I didn’t know what to do about it, but I knew I had to do something.

The mission of Outdoorism aligns with the idea that “we all belong outdoors, and outdoors we all belong”. But in a world that is still arguing against the fact that #blacklivesmatter, I feel like it’s necessary to make it explicitly clear that my original goal with this brand was to make other black women feel seen. And THEN extend that mission to other “others”/ marginalized folks and our allies. It may not be much, but it’s for us / by us.

We matter, y’all. ✊🏿✊🏾✊🏽✊🏼✊🏻 #outdoorism

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